Why Marketing is the best field today
Marketing has different types -- from Database Marketing to social media marketing, it’s very vast. Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening. As 2020 begins, it’s time to reclaim marketing as a key driver of business. Clearly, most business leaders embrace innovation as the lifeblood of their companies today, but lately, marketing has been relegated to a staff-driven, cost center by many. And that has caused waste, missed opportunities, and failure for many businesses. Today’s chief executive faces a baffling dilemma. Change gets costlier every day; yet not changing can be costlier still. And even while adapting to change, a company’s marketing effort must reflect an internal constancy of purpose and an external consistency of image. Not all changes i...