Beauty Trends to Look Forward to in 2021

According to all the top Beauty Blog, it is predicted that 2021 will bring a revolution in the beauty industry.

Post COVID-19 is the phase, we have started preparing ourselves for every possible thing. The temporary state of beauty consultations may just become a permanent reality.

Few would refute that the last few months have seen a world of change occur not only in our daily processes but in our recreational activity too. Not only has the period seen many swap the traditional office setting for a home office (or for some, our living room couch), formalwear for fluffy slippers and cashmere co-ords, and familial and friendly get-togethers for an evening of Zooming, it has also drastically changed the retail landscape and the way we interact with it, particularly beauty professionals and the products they wield. 

Not only have sample products been stripped from beauty store displays, but some spaces have limited the number of customers they allow inside (if they hadn’t banned the entrance of customers all together). However, these physical blocks don’t mean our favorite beauty pastimes have to be paused too. Life as we know it may have been slightly stunned but our pursuit to continue our skin and self-care routines remain.  

If isolation was a prime opportunity to revise your skincare routine behind closed doors, or if the long bout of being locked indoors and exposure to indoor air wreaked havoc on your complexion, you aren’t to worry. Skincare brands are facilitating a non-physical space for all your product questions and queries to be answered and even recommend a new product or two.

The same goes for make-up—there’s never been a better time to fine-tune your winged eyeliner technique, experiment with matte versus dewy complexions, or even a bold lip without the pressure of having to run out the door moments later (not to mention a creative way to fill your time). On that front, MAC Cosmetics has you covered. Not only does the cosmetics giant have a knack for unexpected collaborations and interactions with non-traditional make-up mediums—the brand’s most recent partnership was a collaboration with cult-favorite simulation game The Sims to create a series of customizable beauty looks for your characters—it also seamlessly transferred its typically analog consultations into digital form.

With a multitude of options just a few clicks, DMs, or video calls away, the omnipresent nature of virtual beauty consultations may just become a permanent reality for many, particularly in a time when physical social interactions could be snatched away suddenly.

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